The (honest) Lummino story

Hey, I'm Reginald! Founder of Lummino — and creatine convert. I spent almost 10 years building businesses but eventually ended up broke and burnt out. I took a job in finance but kept one day a week free for side hustling.

Around that time, I started getting fit again and a friend suggested I take creatine. I looked into it and thought: this stuff is incredible.

Then I actually drank it.

It was awful.

I’d been a Waterdrop addict for years because it made drinking water something I genuinely looked forward to. So I dropped one into my creatine.

Better. Still wrong.

But it sparked the idea: what if taking creatine could feel more like drinking something you actually enjoy?

I called Emma, a food-and-supplement specialist I’d worked with before. She corrected several of my confidently wrong theories and helped me get the formulation right.

Then I took it back to my kitchen table and spent the next couple of months mixing batch after batch myself.

Eventually, I got to something I loved. I couldn't find what I wanted, so I created it.

This is what happens when your side project takes over the living room.

Then people at the gym started asking what I was drinking. I gave out a few samples. They liked it. Then they came back asking for more.

The funny part is, I still didn’t see the business.

Until one guy tried it and said:

“If you were smart, you’d make a business out of this.”

I’d spent months searching for my next idea while literally drinking it every day.

That became Lummino: creatine I actually want to take every day. And lots of other people, apparently.

— Reginald